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This body of work is inspired by the correlation between the world of advertising and memory, in particular Edward Bernays’ development of public relations. Employing Sigmund Freud’s writings on psychoanalysis, Bernays paved the way for the world of marketing and advertising through his use of focus groups, which investigated people’s emotional connections to products. Comito mines her own archive of personal digital photography of places she has lived, pairing different packaging containers that came from goods or consumables she associated with that place. Her work alternates between traditional art marking techniques and digital processes. These incorporate barcodes and QR codes that transport the viewer back into the digital realm.
