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“Ads: Blackglama (Judy Garland), FS 351” by Andy Warhol, a Pop and Contemporary artist known for his incorporation of icons, advertisements, and vivid color schemes across his vast collection of prints. In Warhol’s Ads series, the artist appropriated corporate logos and advertisements from notable companies, and reinvisioned them in a frame of contemporary pop culture. The series reflects on Warhol’s view of business and art, referring to the practice of creating for commercial use as “business art.” He continues to consider this perspective when choosing the famous advertising campaign during 1968 from the Great Lakes Mink Association (GLMA), a group that represented mink ranchers in the United States. The organization wanted to change public opinion on the practice of the use of fur by creating the brand “Blackglama” and tagline “What becomes a Legend most?” as well as the use of some of the most high-profile celebrities of the time. The image features Judy Garland, an actress known for her leading role in The Wizard of Oz” and a number of other major roles. Garland, along with other pop culture icons for the advertising series, was photographed by Richard Avedon, and used within the first year of the campaign. Warhol aspired his artwork to be a ‘statement of the symbols of the harsh, impersonal products and brash materialistic objects on which America is built today… The practical but impermanent symbols that sustain us today.’ The print is part of a limited edition of 190, with the number and artist’s signature on verso. The piece measures 38 inches tall and 38 inches wide.
